Holly Price Holly Price is the Group Sustainability Director at Keltbray, where she leads the development and implementation of the company’s sustainability strategy. Her role includes overseeing Keltbray’s Carbon Reduction and Communities plans, and reporting on progress against the company’s published sustainability targets. Holly joined Keltbray in 2006 and later studied Sustainability at the Cambridge Institute for Sustainability Leadership, which paved the way for her appointment to her current role. A highly respected industry professional, she began her career in the demolition sector at just 17, training as an Explosives Engineer. In 2019, Holly became the first female president of the National Federation of Demolition Contractors. She has also represented the UK enabling works sector at the European level and currently serves as a Trustee on the CITB Board.